Musers would complete challenges and make more appealing videos to get more views and get the crown. This created a need for validation among Musers. A crown profile is usually an individual with celebrity status or a Muser who has a strong presence o. For other social media platforms this is a blue tick, but for Musical.ly this is a crown. Musical.ly like other social platforms provided a verified account symbol. As Musical.ly caters a large number of teens who are dancers, comedians and visual artists, each challenge highlighted a particular group and it kept Musers hooked. These challenges were nothing but basic acts for users to participate more into making more content. Musical.ly kept rolling out challenges where Musers could complete a set of challenges provided and participate along millions of other teens.
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Musical.ly Knows How To Keep Its User Base Involved Bytedance also owns Tik Tok and merged the two apps on August 2 nd 2018, retaining the name Tik Tok. On November 9, 2017, Bytedance Technology acquired Musical.ly for a whopping $1 billion. This change took place in April 2015 and 2 months in Musical.ly hit number 1 on the Apple App store. When developers noticed this, they immediately added the watermark which was embedded while sharing videos. The issue being: When these videos surfaced on other social media platforms, the source of these videos were unknown, viewers were unaware what app was used to make these videos. The retention rate of users was incredible, Musers loved making videos and it was shared widely over other social media platform. Upon deeper analysis, they realized that the reason for this slow start wasn’t the app idea, it was the lack of watermark. This, in the app market, is a slow start. The initial metrics were average as 500 new users were added to their user base. Releasing the first prototype in April 2014, Musical.ly hit the market in August that year.
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